Search Jobs

Explore your options nationwide.

Director of Demand Generation

Seattle, WA 98004

Posted: 06/25/2024 Industry: Marketing Job Number: 2338059 Pay Rate: 160k/year - 180k/year

Job Description

Why should you be interested?

An exciting position has opened due to growth. Rainier Recruiting has partnered with a B2B SaaS sales intelligence platform. This is an established start-up with a product market-fit in the Enterprise sector (logos include: Microsoft, Intuit, PwC, SAP, ADP and many more). They are looking for their next Director of Demand Generation to lead their new business pipeline generation efforts with enterprise organizations. This company has hired multiple successful employees already from Rainier Recruiting who have reported that it is a very good company to work for. Passive candidates who are employed and curious to hear are more than welcome to have a “no-commitment” conversation with our Recruiting team about why this could be an exciting career opportunity. 


$160 - $180k base + bonus and equity, negotiable


Strong preference for Seattle; however, remote candidates will be considered with some onsite flexibility required for quarterly meetings at HQ and occasional travel to client sites (approximately 10-20%)

What they offer:
  • Competitive base salary, equity compensation and great benefits
  • This is a highly visible, high impact role, reporting directly to the CMO
  • A top-notch culture that is customer obsessed, transparent and constantly strives for excellence
  • A top-notch team with colleagues that will help you learn and grow in a collaborative environment 


  • Translate business goals and objectives into actionable quarterly and annual targets and plans.
  • Develop comprehensive persona- and use-case-focused playbooks and content that align with the SaaS buying journey.
  • Implement engaging and scalable ABM campaigns to effectively reach target enterprise accounts and their buying committees.
  • Lead demand generation initiatives for enterprise markets across various channels, including digital marketing, SEM/SEO, content marketing, events, website management, sponsorships, and partnerships, to generate qualified leads, build pipeline, and drive revenue.
  • Collaborate with internal and external experts to produce valuable and shareable content that resonates with our ideal customers.
  • Expand and promote the peer reviews program, along with creating proof points and customer testimonials that showcase competitive advantages.
  • Leverage data-driven insights to optimize campaigns, enhance conversion rates, maximize ROI, and continually improve marketing performance.
  • Oversee marketing efforts related to key product announcements and releases.
  • Stay informed on best practices in ABM, demand generation, and data compliance regulations, and conduct market research to stay updated on industry trends and competitors' marketing strategies.
  • Work cross-functionally to foster alignment and build strong relationships within the marketing team and with sales, product, and customer success teams.
  • Serve as a subject matter expert and spokesperson on the company's products, technology, and value proposition, presenting regularly to internal teams, customers, and at industry conferences.


  • Over 8 years of experience in B2B demand generation and growth marketing, with at least 5 years of leading high-performing teams.
  • Proven track record of developing and executing successful growth marketing campaigns.
  • Expertise in ABM, with demonstrable examples of enterprise programs.
  • Proficient in driving digitally based marketing initiatives, including SEM/SEO, ABM, email nurturing, webinars, and events.
  • Strategic thinker with a strong bias for execution, adept at translating business needs into digital strategies and driving those strategies across cross-functional teams.
  • Excellent presentation and communication skills, with a proven ability to gain buy-in for ideas and plans.
  • Exceptional analytical skills with a data-driven mindset.
  • Superior project management skills and the confidence to thrive in a dynamic environment.
  • Ability to work independently, make decisions amid ambiguity, and iterate quickly.
  • Working knowledge of modern martech and ABM tools, such as Salesforce, Marketo, ZoomInfo, Demandbase, Outreach, Power BI, Gong, etc.
  • Experience leading a BDR/SDR team and managing an outbound pipeline is preferred but not required.
  • Bachelor's degree required; MBA or another advanced degree is a plus.

Who is Rainier Recruiting? 

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every

candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.  

Meet Your Recruiter

Alyssa Villarreal
Partnerships & Recruiting Director

Alyssa is an accomplished Senior Leader Recruiter who has spent the last four years at Rainier Recruiting partnering with early stage and VC-backed technology companies to build out their Go-To-Market teams. She has helped make “first of” role hires at various start-ups and placed many leaders including VPs of Sales, VPs of Marketing and VPs of People. She has completed searches for both individual contributor and leadership roles across a variety of functions including Sales, Marketing, Customer Success, HR and Operations. Alyssa prides herself in taking a consultative approach with both her clients and candidates as well as having high offer acceptance rates and attrition rates. Prior to Rainier Recruiting, Alyssa gained her initial search experience at a commercial construction recruiting firm in Seattle where she learned the culture of the hiring industry. She was the top of her training class and excelled quickly to surpass professional and personal goals as well as company benchmarks.

Alyssa was born and raised in the Puget Sound area and has lived in the heart of downtown Seattle the past 10 years. She loves all things Seattle, especially Starbucks and the Seattle Seahawks…go hawks! She recently moved to Tulsa with her husband and French bulldog (Stevie) and is excited to explore a new city that has an emerging tech scene!



Apply Online
Apply with LinkedIn Apply with Facebook Apply with Twitter

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Seattle, WA

Join us in the vibrant job market around Seattle, Washington! Nestled in the heart of the Pacific Northwest, this bustling city offers a perfect blend of career opportunities and outdoor adventures. With iconic landmarks like the Space Needle and Pike Place Market, world-renowned art galleries such as the Seattle Art Museum, and a thriving theater scene at venues like The 5th Avenue Theatre, Seattle is a cultural hub waiting to be explored. Not to mention the unbeatable dining scene with fresh seafood and artisanal coffee. Consider Seattle for your next career move and discover why this city is a magnet for talent and innovation. Browse our job listings today and unlock your potential in this dynamic region!