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Growth Marketing Manager

San Francisco, CA

Posted: 12/23/2025 Industry: Marketing Job Number: 3508127 Pay Rate: 100000/year - 150000/year

Job Description


Location: San Francisco, CA (Hybrid)

Employment Type: Full-time

Compensation: $100,000–$150,000 base + meaningful equity

Work Model: In-office 3 days per week

Why Join

This is a rare opportunity to help modernize a critical, outdated industry that impacts millions of people every day. You’ll work alongside experienced, repeat founders and a close-knit team that values rigor, collaboration, and thoughtful execution.

As one of the first dedicated marketing hires, you’ll have real ownership from day one — shaping lifecycle strategy end-to-end and growing into a leadership role as the team scales. The environment is highly collaborative, fast-moving, and grounded in mutual respect.

The Role

We’re looking for a strategic and highly analytical Growth Marketing Manager to own lifecycle and retention initiatives. This role is ideal for someone who enjoys building systems from scratch, using data to drive decisions, and creating personalized customer experiences that build long-term trust and engagement.

You’ll be responsible for designing, launching, and continuously improving lifecycle programs across email, SMS, in-app messaging, and related channels.

What You’ll Do
  • Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and monetization
  • Build and optimize onboarding, education, nurture, upsell, and winback flows
  • Identify and map high-impact customer moments across the product and service experience
  • Lead experimentation across messaging, timing, segmentation, and channels
  • Use cohort, funnel, and LTV analysis to guide prioritization and optimization
  • Establish strong CRM foundations including data integrity, triggers, and event tracking
  • Ensure high standards for deliverability, QA, privacy, and regulated communications
  • Partner closely with product, clinical, and marketing teams to ensure messaging is accurate, empathetic, and consistent
  • Translate insights into recommendations that influence product and go-to-market strategy
  • Write clear, supportive lifecycle copy that simplifies complex concepts for customers
  • Build dashboards and regularly report on performance and learnings
  • Own and improve core metrics including activation, retention, conversion, repeat usage, and lifetime value

What We’re Looking For
  • 3–6 years of experience in a highly analytical lifecycle or retention marketing role
  • Experience in consumer-facing, design-led companies (e.g., B2C tech, digital health, fintech, e-commerce, marketplaces, beauty)
  • Strong track record of building and optimizing lifecycle programs
  • Comfort running experiments, A/B tests, and iterative optimizations
  • Technical fluency with lifecycle and CRM tools (e.g., Iterable, Braze, OneSignal, or similar)
  • Excellent written communication and ability to explain complex ideas clearly
  • Startup experience preferred, with an emphasis on ownership and impact

Who is Rainier Recruiting?

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.

Meet Your Recruiter

Diana Jacobson
Senior Recruiter

Diana Jacobson has 7 years of recruiting experience, with a focus on Executive, Sales, and Skilled Trades searches. Diana is passionate about connecting great candidates with great employers, creating successful and long-term partnerships. To her, there's nothing like the thrill of a candidate's enthusiastic "Yes!" to an offer, and an equally pleased hiring manager who just landed a top performer. Outside of work, Diana enjoys spending time outdoors exploring hikes around PNW with her husband, spending time with friends and family, and traveling and experiencing new cultures around the world.

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About San Francisco, CA

Ready to take your career to new heights? Explore job opportunities around the bustling city of San Francisco, California. Known for its vibrant tech scene, picturesque views of the Golden Gate Bridge, diverse culinary offerings like the famous clam chowder in sourdough bread bowls at Fisherman's Wharf, and the artistic vibe of the iconic street art at Clarion Alley. Work-life balance flourishes with easy access to outdoor adventures like hiking in Muir Woods, catching a Giants game at Oracle Park, or browsing through the exhibits at the San Francisco Museum of Modern Art. Join us in San Francisco and discover the endless possibilities this innovative and charming city has to offer.