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Head of Events and Field Marketing

San Francisco, CA

Posted: 02/16/2026 Industry: Marketing Job Number: 3542209 Pay Rate: 150000/year - 200000/year

Job Description


Location: San Francisco, CA (Hybrid – 3 days/week in office)

Compensation: $150,000–$200,000 base + competitive equity

Employment Type: Full-time

A rapidly scaling, venture-backed healthcare technology company is transforming how patients connect with providers through AI-powered engagement solutions. In just a few short years, the company has supported over 100 million patient interactions, dramatically reduced wait times, and achieved exceptional revenue growth.

Now, they’re building the next major growth engine: a world-class field marketing and events function.

This is a rare opportunity to build a national field marketing program from the ground up, own a multi-million-dollar budget, and directly impact pipeline generation at a high-growth startup. You’ll work closely with executive leadership and Sales to create one of the company’s most strategic revenue channels.

If you’ve built event-driven pipeline engines before and thrive in fast-paced, high-ownership environments, this role offers significant visibility and impact.

The Role

As Head of Events & Field Marketing, you will design, launch, and scale a national field marketing strategy aligned to revenue goals. This is the company’s first dedicated field marketing leadership hire — meaning you’ll establish the foundation, processes, team structure, and playbook from scratch.

You’ll oversee 100+ events annually, hire and lead a distributed regional team, and serve as a strategic partner to Sales to drive measurable pipeline growth.

What You’ll Do
  • Develop and operationalize a scalable field marketing strategy aligned with sales territories and revenue targets
  • Own end-to-end execution of 100+ annual events (trade shows, executive dinners, regional activations, etc.)
  • Design differentiated, high-impact event experiences tailored to executive audiences
  • Manage a multi-million-dollar events budget with disciplined vendor strategy, cost controls, and ROI reporting
  • Build reporting frameworks to clearly measure sourced vs. influenced pipeline and cost per opportunity
  • Partner closely with Sales, Business Development, and Customer teams to maximize pre-event outreach and post-event follow-up
  • Hire, mentor, and lead a distributed team of regional field marketers
  • Establish best practices, repeatable playbooks, and scalable systems

What We’re Looking For

Experience
  • 6–10 years of experience in B2B SaaS field marketing and events, ideally within high-growth startups
  • Proven experience building or rebuilding field marketing programs from zero to one
  • Track record of managing 50+ events annually with clear pipeline impact
  • Experience hiring and managing distributed teams
  • Strong cross-functional partnership with Sales leadership

Metrics-Driven Mindset
  • Able to articulate specific pipeline results generated from events (e.g., multi-million-dollar sourced pipeline per quarter)
  • Deep fluency in pipeline metrics (sourced vs. influenced revenue, cost per opportunity, ROI tracking)
  • Experience managing seven-figure event budgets with measurable return

Leadership & Soft Skills
  • Executive presence and strong stakeholder management
  • True partnership mentality with Sales
  • Highly organized, strategic, and execution-oriented
  • Comfortable operating in ambiguity and building structure from scratch

What Makes This Role Compelling
  • Build a national field marketing engine from the ground up
  • Own a multi-million-dollar budget and a top revenue-driving channel
  • Work directly with executive leadership
  • Join a company with exceptional growth momentum
  • Competitive base salary and meaningful equity

Additional Details
  • Hybrid role: 3 days per week in-office in downtown San Francisco
  • Visa transfers supported (sponsorship not available)
  • Hiring immediately

Who is Rainier Recruiting? 

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with. 

Meet Your Recruiter

Joely Downing
Senior Recruiter

Joely spent most of her career in the hotel business and started recruiting in the Hospitality field before coming to Rainier Recruiting.  Outside of work, Joely enjoys time with family and friends and traveling. Confident she can find the best candidates from anywhere, she is hoping to move her desk permanently to Mexico sooner than later.    

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About San Francisco, CA

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