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Senior Marketing & Analytics Manager

Bellevue, WA 98004

Posted: 03/11/2025 Industry: Marketing Job Number: 3073127 Pay Rate: 120k/year - 130k/year

Job Description


Why should you be interested? 




Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space who is up-leveling several positions on their ecommerce team. The Senior Manager of Data and Customer Marketing Analytics will be instrumental in enhancing our ecommerce platform and driving business growth. You’ll have the chance to work with cutting-edge technology and collaborate with a talented team to bring our strategic vision to life.

The Senior Manager of Data and Customer Marketing Analytics will lead the strategy, execution, and improvement of data analysis to strengthen customer acquisition, retention, and overall marketing performance. This role will oversee data collection, analysis, and interpretation to generate insights that guide marketing strategies and business decisions. Passive candidates who are employed and curious to hear are more than welcome to have a “no-commitment” conversation with our Recruiting team about why this could be an exciting career opportunity. 







Compensation & Benefits:
  • Annual salary: $120,000–$130,000 plus 20+ percent bonus (negotiable).
  • Hybrid work schedule.
  • Health benefits
  • Dental benefits
  • Vision benefits
  • 401k (fully vested) up to 3% match, then 0.5% up to 4%
  • Short term coverage fully paid
  • Long term coverage fully paid
  • Life insurance fully paid
  • Pet insurance
  • Ancillary benefits (life, critical illness, injury etc.)
  • Identify theft coverage







Location: Bellevue, WA. This position is onsite Mon-Thurs with an option to work-from-home on Fridays.




Responsibilities:

Marketing Analytics & Performance Optimization
  • Develop and implement a data-driven marketing strategy to improve customer acquisition, engagement, and retention.
  • Analyze multi-channel marketing performance (paid media, email, social, web, CRM, etc.) and provide actionable insights.
  • Manage attribution modeling, marketing mix analysis, and campaign measurement to enhance ROI.
  • Work with marketing, product, and sales teams to identify key performance indicators (KPIs) and create dashboards to monitor progress.
  • Conduct ad hoc analysis on market trends and performance when needed.

Customer Insights & Segmentation
  • Lead customer segmentation, behavioral analysis, and lifecycle modeling to improve targeted marketing efforts.
  • Use predictive analytics and machine learning to anticipate customer trends and enhance targeting.
  • Leverage first-party, third-party, and zero-party data to improve customer understanding and engagement.
  • Identify and implement strategies to maximize customer lifetime value (LTV) and reduce churn.

Data Strategy & Governance
  • Ensure data accuracy, security, and compliance across marketing platforms and CRM systems.
  • Establish and enforce best practices for data collection, integration, and governance.
  • Collaborate with IT, engineering, and data science teams to strengthen data infrastructure and analytical capabilities.

Leadership & Stakeholder Management
  • Create and deliver executive-level reports and presentations on market trends and performance.
  • Communicate data-driven insights to senior leadership and cross-functional teams.
  • Promote a culture of data-driven decision-making and ongoing experimentation.

KEY PERFORMANCE INDICATORS (KPIs):
  • Marketing ROI: Evaluate the effectiveness of marketing spend across channels.
  • Customer Acquisition Cost (CAC): Measure the cost of acquiring new customers.
  • Attribution Accuracy: Assess the effectiveness of marketing attribution models.
  • Conversion Rate Optimization (CRO): Monitor improvements in campaign and platform conversion rates.
  • Customer Lifetime Value (LTV): Track revenue generated per customer over time.
  • Churn Rate: Measure customer retention and analyze factors contributing to churn.
  • Segmentation Effectiveness: Evaluate how well-defined segments improve personalization and engagement.
  • Repeat Purchase Rate: Track the percentage of customers making repeat purchases.
  • Data Accuracy and Integrity: Monitor the completeness, consistency, and reliability of marketing data.
  • Data Processing Efficiency: Measure the time taken to collect, process, and analyze data.
  • First-Party Data Utilization: Track the percentage of marketing efforts using first-party data for personalization.




Qualifications:
  • Bachelor’s or Master’s degree in Data Science, Analytics, Marketing, Business, or a related field.
  • 8+ years of experience in data analysis, customer insights, or marketing analytics.
  • Strong skills in SQL, Python, R, or similar data analysis tools.
  • Experience with data visualization platforms like Tableau, Looker, or Power BI.
  • Proficiency in marketing analytics platforms (Google Analytics, Adobe Analytics, CDPs, CRM systems).
  • Deep understanding of attribution modeling, customer segmentation, and digital marketing metrics.
  • Proven leadership skills with experience managing teams and working cross-functionally.
  • Excellent problem-solving, strategic thinking, and communication skills.







Who is Rainier Recruiting? 




Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with. 

Meet Your Recruiter

Emily Jacobsen
Senior Recruiter

Emily is a Senior Recruiter with over 7 years of Full Cycle Recruiting under her belt. After 5 years of working at Large Staffing firms, Emily decided to Join Rainier Recruiting where she could have a more personal approach to the hiring process.  Emily enjoys working on more complex roles and she believes in a win/win scenario for both her clients and candidates. Outside of work you may find Emily snuggling her two young kids, playing corn hole with her extended family, or hosting a game night.

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About Bellevue, WA

Discover exciting job opportunities in the vibrant Bellevue, Washington area today! Nestled in the heart of the Pacific Northwest, Bellevue offers a perfect blend of urban sophistication and natural beauty. From the stunning views of Lake Washington and the Cascade Mountains to the bustling downtown area with its upscale shops and delightful eateries, Bellevue has something for everyone. Explore the Bellevue Arts Museum, catch a show at the Meydenbauer Center, or cheer on the Seattle Seahawks at the nearby Lumen Field. With top-rated schools, abundant outdoor recreational activities at Bellevue Downtown Park, and a thriving tech industry, Bellevue presents endless possibilities for professional growth and success. Begin your career journey in this dynamic and charming city - browse our job listings now and unlock your potential in Bellevue, Washington!
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